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(Full Content)

1. Introduction

Phirke Enterprises respects your privacy and is committed to protecting personal information in compliance with:

  • Information Technology Act, 2000
  • SPDI Rules, 2011
  • Digital Personal Data Protection Act, 2023
  • Meta & RCS Business Messaging Policies

This Privacy Policy explains how we collect, use, process, and safeguard data.


2. Information We Collect

A. Personal Information

  • Name
  • Phone number
  • Email address
  • Billing information
  • Business details (if applicable)

B. Device Information

  • IP address
  • Device type
  • Browser information
  • Operating system

C. Message Data

  • WhatsApp message logs
  • RCS message interactions
  • Delivery status
  • Opt-in/opt-out preferences

D. Cookies & Tracking

  • Session cookies
  • Analytics data
  • Usage behavior

3. Purpose of Data Collection

We collect data to:

  • Provide customer support
  • Process orders
  • Send transactional notifications
  • Deliver consent-based marketing messages
  • Improve services
  • Maintain legal compliance

4. Consent for WhatsApp & RCS Data Processing

Phirke Enterprises only sends messages after obtaining:

  • Explicit opt-in consent
  • Website form approval
  • Customer-initiated interaction

Users may withdraw consent anytime.


5. Legal Basis for Processing

We process personal data based on:

  • User consent
  • Contractual necessity
  • Legal compliance obligations
  • Legitimate business interests

6. How We Use Collected Data

We use data to:

  • Communicate order updates
  • Respond to inquiries
  • Improve service quality
  • Ensure policy compliance
  • Prevent fraud

We do not sell personal data.


7. Data Retention & Deletion

Data is retained:

  • As long as necessary for business purposes
  • As required by law
  • Until user requests deletion

Users may request deletion by emailing us.


8. Data Sharing with Third Parties

We may share data with:

  • Meta (WhatsApp)
  • Google (RCS platform)
  • Telecom operators
  • Payment gateways
  • Cloud hosting providers

All third parties are contractually obligated to maintain data security.


9. Security Measures & Encryption

Phirke Enterprises implements:

  • SSL encryption
  • Secure servers
  • Access control mechanisms
  • End-to-end encryption (via WhatsApp)

However, no system is 100% secure.


10. Cookies & Tracking Technologies

We may use cookies to:

  • Improve user experience
  • Analyze website performance
  • Maintain session authentication

Users can disable cookies in browser settings.


11. Data Transfer & Storage (India-Based)

Data is primarily stored within India.

If data is transferred outside India (e.g., Meta servers), it is protected under applicable data protection laws and contractual safeguards.


12. User Rights

Under Indian law, users may:

  • Request access to their data
  • Request correction
  • Withdraw consent
  • Request deletion (subject to legal requirements)

Requests may be sent via email.


13. Policy for Children

Our Services are not intended for individuals under 18 years of age.

We do not knowingly collect data from minors.


14. Updates to Privacy Policy

Phirke Enterprises may update this policy periodically.

Updated versions will be published on official platforms.


15. Governing Law (India)

This Privacy Policy shall be governed by the laws of India.

Jurisdiction: Courts in Maharashtra, India.


16. Contact Information

Our Journey

Building Trust

Every step reflects our commitment to integrity and client care.

Evolving Services

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